Doing the right thing means to follow proper rules of behavior and, by doing so, promoting fairness and equality. Utilitarianism focuses on the repercussions of activities. Expressions such as "virtue is its own reward" and Duty for duty 's sake" are used to attest to the believe that in deontological ethics, some acts are morally obligatory regardless of their consequences for human welfare. Immanuel Kant, the ethics systems celebrated proponent, formulated the most influential form of a secular deontological moral theory in 1788. There are two major ethics theories that attempt to specify and justify moral rules and principles: utilitarianism and deontological ethics. The question is how. Consequences of those actions are not taken into consideration. We have all faced difficult moral situations. Philosophers have suggested there are many possible bases for ethics. Virtue ethics and utilitarianism are moral and ethical theories that have the ability to determine the rightness or wrongness of an action. Virtue ethics focuses on the benefits, or ethical personality, whereas deontology focuses on responsibilities or guidelines. Deontological ethics is an ethics system that judges whether an action is right or wrong based on a moral code. A moral action was on… What will we do when we are faced with such ethical situations? Since utilitarian 's believe that all actions must seek to produce the greatest good for the greatest number of people, this would still apply even if that act harms an innocent person. Immanuel Kant. We would all like to act virtuously in these circumstances. On the other hand, utilitarianism does not take universally accepted codes of conduct into account. William Paley thought ethics rested squarely on divine command. Virtue ethics is a moral theory that is concerned with the moral character or goodness of the individual carrying out an act while utilitarianism is the moral theory that states an action is right if it is useful or is beneficial for a majority. Unlike religious deontological … What forces guide our ethical judgment or how we will react to any moral predicament? Deontology takes the universally accepted codes of conduct into account. Virtue ethics is also called agent-based or personality ethics. Deontology deals with intentions and motives. Utilitarianism (also called consequentialism) is a moral theory developed and refined in the modern world in the writings of Jeremy Bentham (1748-1832) and John Stuart Mill (1806-1873). These are the important differences between the two schools of thought regarding morality, namely, Utilitarianism and Deontology. The primary difference between deontology and utilitarianism, two competing systems of ethics, is that the former system is concerned with whether an act is intrinsically right or wrong, while the latter system believes that only the consequences of an act are important. This ethics system is intended to be precise and by the book.