There are entire journals worth of science out there that explore the consumer social psychology of gifting. These insights can shed some light on conventional gifts – and they can also guide us when thinking about unconventional choices. Why are we motivated to give, and what intrinsic reward do we get from the act of giving? Gift giving also played an important role in Ancient Greek society. The more perceptive among you will realize that this challenge includes a lot of psychology–the psychology of gift-giving. In the eyes of psychologists, giving gifts is seen as a social, cultural and economic experience. Maximizing your gift's benefits. I’ve been giving gifts for years, but it’s strange how it never seems to get any easier. The Psychology of Gift Giving: 3 Lessons Research demystifies what types of gifts those closest to you will cherish. But what do the gifts you give tell you about your own psychology? August 23, 2016 | Counseling and Psychology | South University. Gifts allow people to express their feelings and build on relationships without the use of language. The psychology of gift-giving and receiving Date: December 22, 2014 Source: Society for Personality and Social Psychology Summary: Researchers are exploring various aspects of gift-giving … Posted Nov 29, 2019 It’s that time of year when people start getting excited by the prospects of hunting through the shops on the high street, or through endless internet sites, searching for all those perfect gifts for loved ones. Especially around Christmas, the message is to give to the neediest. From what to give to how to give it, researchers have found patterns and trends that can help guide your choices when thinking up the perfect gift. Shoppers are scurrying about looking for the right gift for the special people in their lives. With £700 million wasted on unwanted Christmas gifts, there is an opportunity to improve your gifting skills and save money too. It’s that time of the year when people’s attention is focused on the holiday ritual of gift-giving. Psychology lecturer Daniel Farrelly investigates the psychological processes involved in gift giving and how it benefits us from an evolutionary perspective. Elaborate, decorative gifts were given to express emotion, build relationships, and in the spirit of mutual aid or hospitality – a central concept of Ancient Greek culture. A monkey motive is to give a gift that makes you memorable or significant to the receiver. The Psychology Behind Gift-Giving. A lion motive is to give a helpful or practical gift that will be valued and appreciated by the receiver. The Psychology of the Perfect Gift. Families were expected to welcome travellers, who could be Gods in disguise, into their homes. Each year, it’s a new creative challenge to give a gift that will be appreciated (and one that I want to give!)